Investments with personal connections and interest.
Experiential food, spirits, and unique flavor profiles presents a high-risk, high-reward frontier for consumer-packaged goods. Spirits sales trends show a mixed picture, with overall growth being driven by strong performance in tequila and ready-to drink beverages. When macro-economic pressures limit large consumer purchases, shoppers redirect their discretionary cash toward small, high-margin, premium indulgences and upscale treats act as accessible emotional rewards. Ultimately, we have tested and believe in the quality product offerings we invest in.